Shoujo is a type of genre in manga/anime that is made specifically for females in the age group of ten to eighteen. Storylines in this genre can include magical powers and love. The main character is usually female, but a male lead can suffice if the plot is love driven. Famous shoujo manga/anime include Sailer Moon, Card Captor Sakura, and Chobits.
The shoujo genre can both empower women but can also re-establish their gendered role in society. For instance in the Card Captor Sakura storyline, the main character captures vicious monsters with her magical prowess, but wears cute “battle attire” while doing so. She shows girls that one can do anything if one can believe in oneself, but she also emphasizes that girls must wear the “cute attire” to stay in the gender norm of society. For the most part though, I think that the genre of Shoujo teaches young girls to be confident in themselves to get past such stereotypical gender roles. (Such as being timid, subservient, and cute.)